High income improves evaluation of life Essay Example for Free

High income improves evaluation of life Essay The premise that â€Å"Money buys happiness† is a one that is misconstrued by many in the pursuit of happiness. The perspective that having money creates happiness has been assessed by many from timely memorial but alas studies have shown that it is relative to the status and class of the individual and also the amount of money which one earns or possesses. Happiness can be defined as the state of mind or emotions based on a particular circumstance and feeling at a particular time. There are different interpretations of happiness. Contentment is a state of happiness and satisfaction or ease of mind. The well-being of an individual is a reflection of happiness and can be assessed by the subjective and emotional well-being of that individual. Money can be classified as an asset, property or resources owned by an individual or just currency which can be used to purchase goods and services. Subjective well-being is defined as a person’s cognitive and affective evaluations of his or her life. Subjective well-being (SWB) is defined as \a person\s cognitive and affective evaluations of his or her life\ (Diener, Lucas, Oshi, 2002). To truly evaluate whether money buys happiness or if there is a correlation between having money and being happy an in-depth study would need to be conducted. Studies have therefore been conducted by researchers who have done surveys to assess the socio-economic standard of living of various persons in society and also evaluating the third world versus a first world living improvement after acquiring a degree of wealth or additional income. The empirical data from the Gallup research organization using the Gallup- Healthways Well-Being index have shown that an increase in emotional well-being is exponentially related to an increase in income. However, that correlation is directly proportional to the degree of increase and size of the income. Surveys have been conducted in third world countries like Jamaica where per capita income is much lower than a first world country like the United Kingdom or Britain or the United States of America. The skilled labor force in third world countries with the requisite professional qualifications has a level of income acquisition and potential to earn and live a comfortable life which contributes to the lifestyle which has been sought after in the betterment of the professional individual’s status and quality of life. However social class and inequalities exist and the potential earning power decreases with the individual’s lack of skill and qualifications. A contradiction, however, exists where an individual from the Rural Area is compared with one from the urban townships. Many persons who have not been exposed to the urban cultures and opulent surroundings of the major cities have expressed happiness and contentment with their station and status in life as they enjoy their routines of farming lifestyles on rural plantations with their â€Å"low level† of income. One can, therefore, surmise that not experiencing another level or change in status can contribute to ones perceived the degree of subjective well-being and happiness. If one is not aware of riches he or she will not be able to recognize poverty. However, with the technological advancements and the Westernization of most countries, the United States of American and the country’s high standard of living has been portrayed as the pivotal ambivalent expression of what wealth and happiness should be. Therefore many continue to strive to achieve this pinnacle of success in the acquisition of more money to generate the peak of happiness. The resulting dilemma without insightful perspective is the unavailability of first world opportunities to achieve and acquire significantly more income to obtain the type of wealth and lifestyle portrayed by the Western Media. Research by the Gallup Healthways well-being index indicates that emotional well-being is directly proportional to the level of income one earns. The researchers theorize that beyond an annual income of $75000 there is no change in emotional well-being and therefore no increase in happiness as a result of any upward movement in income. There is, therefore, a level of satisfaction with the high degree of income but not overwhelming happiness. On the other hand, low-income earners have an exponentially low level of life satisfaction and love emotional well-being. Having a large income provides the means to afford greater luxuries in life, desired comfort, and fulfillment. It provides status in life, access to greater health care and References Kahneman, D, and A Deaton. (2010). High income improves evaluation of life but not emotional well-being. Proceedings of the National Academy of Sciences, 107 (38): 16489-16493. Diener, E. Biswas-Diener, R. Social Indicators Research (2002)

Benefits And Disadvantages Of Internet Banking

Benefits And Disadvantages Of Internet Banking This chapter will review the e-banking system in Malaysia and review the relevant literature on consumer perception towards e-banking. In addition, this literature review also considers the discussion of customer satisfaction and loyalty towards internet banking. 2.1 Benefits and Dis-advantages of Internet Banking 2.1.1 Benefits of Internet Banking Bu using internet, clients can access to their accounts doing transaction or access to other services with cost reduction and more convenience because online bank are operation 24hours per day, 7days per week. Furthermore, banks able to expand their market penetration internationally and offer personalized online services like clients able to check their account balances and monthly statement by login to the secure website of the bank, make payments, and transfer funds to other accounts. The speed of online banking transaction is generally faster than ATM processing speeds. Internet banking also provides advantages likes flexibility, individually and mobility which is a brand new distribution channel for clients to make on-line transaction. The improvement of internet protection through security technologies such as automatic log-off, firewalls, encryption, monitoring tools and authentication to ensure clients trust on internet banking (Banking Info, 2007). Table 1 are the benefits arise are summarized by Thulani et al.(2009) in their research paper on various study of internet banking. Benefits Related literature Cost Reduction Bradley and Stewart (2003), Rotchanakitumnuai and Speece (2003), Jayawadhera and Foley (2000), Nath et al 2001, Al-Sukkar and Hasan (2005) and Singh (2004), Corrocher (2002),Chang (2003), Sullivan and Wang (2005). Increased customer base Bradley and Stewart (2003), Jayawadhera and Foley (2000), Jen-Her Wu et al 2006 and Singh (2004), Corrocher (2002). Enable innovation and development of non-core business services Jayawadhera and Foley (2000), Nath et al. (2001), Karem (2003), Corrocher (2002), Chang (2003). Marketing and communication Jayawadhera and Foley (2000), Karem (2003), Corrocher (2002). Increased consumer loyalty and satisfaction Jen-Her Wu et al 2006 and AL-Sukkar and Hasan (2005), Nath et al. (2001). High profit consumers Jen-Her Wu et al 2006 and AL-Sukkar and Hasan (2005), Nath et al. (2001). Ability to attract new consumers AL-Sukkar and Hasan (2005). Table 1: Benefits of Internet Banking Source: Thulani et al. (2009) 2.1.2 Dis-advantage of Internet Banking AL-Sukkar and Hasan (2005) and Singh (2004) had identify the disadvantages of develop internet banking. They stated clients have to pay indirect cost as some of the internet banking systems charge money on browsing connectivity on personal computer. Moreover, cash are not available through internet. Customers are unable to withdraw cash or deposit cash by using internet banking. They also emphasize on security concerns, the issue of security concerns may delay the clients adoption of internet banking. Before using internet banking, applicant required to go through some procedure in one of the bank branch, especially the clients want to open a joint account. Some of the clients not familiar to internet browsing, they have to go through tutorials to familiarize with the navigation tools. Unfortunately, clients require re-familiarizing the navigation tools to access their account once banks update and upgrade their online system. Last but not least, trustworthiness is the most difficult yet most important issue face by clients. They always wonder whether the transaction or payments have been proceeding to another account accurately. 2.2 Aspect that Influence Consumer Perception towards Internet Banking The financial institutions have been use the Internet as an alternative way in order to provide services and interact with their customers. The electronic banking (e-banking) is no exception. Three of the most important characteristics of financial services to extend e-banking are: High availability, Scalability, and Security. (Antovski and LJ, 2001). According to them, high availability also can define in reliability, availability and serviceability. The e-banking are design for easy and continuous service to customers. Yibin and MU (2003) also stated the three improvements of the system infrastructure which are to build-up the reporting services for online transaction, improve the e-payment system, and improve the telecommunications infrastructure and other forms of electronic transaction. Factors such as the speed of transactions or the cost of using the Internet have little impact on an individuals final decision. After setting up better system infrastructure through Web, the new delivery channel can highly recommended to clients by giving guarantee on security, privacy and trust of Web system to minimize barrier. The adoption of electronic banking forces consumers to consider concerns about password integrity, privacy, data encryption, hacking, and the protection of personal information (Benamati and Serva, 2007). The following research provided the analysis on different aspect that will effect customer perception towards internet banking. 2.2.1 Electronic Security (E-Security) Electronic security is a tool or process designed to restrict entry or prevent unauthorized access to a systems information assets or is a risk-management (Thomas et al., 2002). Mueller (2001) stated that e-security prevents the hacker and others from accessing customers information, security pin number or credit card number. Thomas et al. (2002) highlighted e-security adds value to a naked network. As Internet is a new distribution channel for banking system, it require to providing sufficient security to maintain trustworthiness of clients towards the internet. Any inexpedient of security in Internet usage may lead to increase fear and desperate among the clients and bar them to use the banking system as their private information being hacked. Thomas et al. (2002) stated that although technology offer a new distribution channel for financial institution but it creates opportunities for crimes to be committed very quickly. A criminal can use the tools available on the Web to hack database on internet and steal personal hidden identities in seconds. This is why e-security must be taken very seriously. However, Raigaga (2000) stated that some banker has delay the online banking service due to the security concern. Consumer perceptions of security are measure through the operations and processes of encryption, protection, verification and authentication. The mechanisms of encryption, digital authentication, firewalls, protection, filtering routers, and personal identification numbers influence the internet customers perception towards security and might increase the confidence and trust of consumer. E-security is one of the important factors to be stressed. Most of the customers refuse to use internet banking as the alternative way to carry on transaction and payment because they afraid of losing their private information and data on hacker. 2.2.2 Trustworthiness Trust is considered as a strategic variable in current marketing (Selnes, 1998). Meanwhile, the development of internet banking brings new challenges, this lead to an increase of motivation in bank to provide a better service. Bank image will might slightly improve if clients able to enjoy better service. Bank image and consumer trust are significant influence the individual behavior (Ratnasingham, 1998). Bank image and customer trust are significantly affect individual behavior and their level of perception (Ratnasingham, 1998; Rexha et al., 2003; Lehu, 2001; Ba, 2001). Since the online banking give a higher level of risk to the clients, so Gefen et al. (2003) stated that trust is an important aspect to take note when doing internet transaction because it determines the nature of businesses. The issue of trust arises when risk is involved. Trust is the main factor being concern because bank and clients are physically separated from each other and there is a large number of suspicious about the e-security over the Internet. Generally, customers distrust and worries about the reliability of internet banking even the e-security system is good. Apart from this, Chellappa (2002) also emphasize on trust will be favorably influence with the increase in perceptions of security in EC (Electronic commerce) transactions. Furthermore, clients lack of confidence on the e-security is the main obstacle prevent e-banking is being developed further. As William Pitt, the eighteenth century British statesman once said,confidence is a plant of slow growth. Nexhmi et al. (2003) believe that trust and commitment are key relational mediators in the development of customers within the banking industry. According to them satisfaction will have a role in development but a more important element is to maintain close bank-customer relationship. Overall customer satisfaction with the bank will be directly related to the level of trust within the relationship. 2.3 Consumer Satisfaction and Loyalty Towards Internet Banking. For offline environments, it is common knowledge that quality of services and products is a key determinant of customer satisfaction and customer loyalty (Caruana, 2002; Cronin and Taylor, 1992; Kelley and Davis, 1994; Parasuraman et al., 1988). The quality of services delivered through a Web site has become a more significant success factor than low prices or being the first mover in the market space (Mahajan et al., 2002; Reibstein, 2002; Shankar et al., 2003). Research by Patricio et al. (2003) goes one step further to measure service quality of various banking services through different delivery channels, including the electronic and traditional channels. They have found that perceived service quality with one delivery channel has an impact on how another channel is perceived. Moreover, Fassnacht and Ko ¨se (2007) found that high electronic service quality in web-based services had an important role in building overall customer trust for the service provider. Furthermore, Jean-Michel (2003) notes that customer is most important in designing, providing and evaluating the level of service quality. Customers past experience with the service is one of the factors that influence them to use Electronic banking for transaction. According to Vohra (2002), electronic banking makes it easier for customers to compare banks services and products. This can increase competition among banks and allow banks to enter into new markets by overcoming resistance and thus expand their geographical boundary. Banks operate websites through which customers are not only able to inquire about account balances, interest, and exchange rates but also conduct a range of transactions. Shailey et al. (2003) therefore notes that understanding customer requirements and meeting their demands and expectations is becoming a challenge. However, acceptance of this new technology has not yet been found to be equal in all parts of the globe indicating a lack of a common generalizability. Ramayah et al. (2002) suggest that users will eventually lose interest in using Internet banking if they feel that it is not useful to use Internet banking even though the system is rather easy to handle. One of the most important discussions was carried out by Machauer and Morgner (2001), who defined four clusters of German bank consumers. These were transaction oriented, generally interested, service oriented and technology opposed groups. In another study in Singapore, Liao and Cheung (2002) found that individual expectations regarding accuracy, security, transaction speed, user-friendliness, user involvement, and convenience were the most important quality attributes in the perceived usefulness of Internet-based ebanking. Among these, the first five determined the willingness of consumers to use of Internet based banking. According to Zorayda Ruth B. Andam (2003), 42% of respondents said they had access to computers and 7% said they had access to the Internet. Therefore, it can be perceived that this large variance has been found due to security obstacle in Asia and the emerging markets. This may be one of the greatest reasons why people do not initiate online banking or open inve stment accounts. Then, we might draw our concerns on perceived service quality and indeed, access to high quality services and products is another crucial concern. Apparently, there may also be a preference for personal contacts with the banks. customer satisfaction and customer retention are increasingly developing into key success factors in e-banking. http://www.mpexpert.com/images/stories/storydoc/Measuring_the_quality_of_ebanking_portals.pdf Sathye (1999) investigated the adoption of online banking by Australian consumers and argued that the intention of Internet banking in Australia is significantly influenced by variables of system insecurity, awareness of service and its benefits, ease of use, and availability of infrastructure Meanwhile the importance of the Internet to users banking needs relates to the advantages that accrue to the users of the technology in question. As adoption and the usage of the Internet banking services increases, a certain maturation point will be reached in the following years (Mà ¤enpà ¤Ãƒ ¤, 2006). Academicians also take a different stance in the theories they adopt when exploring consumer adoption of electronic banking (Laforet and Li, 2005). This study shows that only protected transaction, have significant impact on consumers perception about e-banking security, followed by service quality and regulatory frame work issues. This study offers an insight into e-banking in Malaysia. http://www.academicjournals.org/ajbm/pdf/pdf2009/Jun/Haqua%20et%20al..pdf African Journal of Business Management Vol.3 (6), pp. 248-259, June 2009 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233  © 2009 Academic Journals

The Vulture and the Child Essay examples -- Photograph Photography Ess

The Vulture and the Child This award winning photograph was taken by Kevin Carter in 1993 in the African country of Sudan. Carter won a Pulitzer Prize for this picture in March 1994 (Long). This picture shows a famine stricken child crawling towards a UN food camp which was situated nearly a kilometer away. This picture was first published on the front page of The New York Times on March 23, 1993; followed by Mail & Guardian, a Johannesburg weekly. Later, it was published in the National Geographic and TIME magazines. The picture created such a great impact that every possible media displayed it. This photograph intends to grab the attention of the entire world as a community striving to improve the quality of life. Considering the fact that this picture was published in major newspapers around the globe, the target audience is the general public of the world. Sudan is one of the poorest countries in the continent of Africa. Political instability in Sudan continued to bring famine, pestilence and death to the 3.5 million people who lived in that region. The violations of the rules of war committed by the government and the SPLA(Sudan People’s Liberation Army) factions were a direct and important cause of food shortages and deaths. The U.N. estimated that as many as 800,000 people were in immediate need of international food relief while another 700,000 needed non-food assistance as seeds, farming tools, etc just to feed the population of Sudan(Human Rights Watch). The country was in shambles with international trade deficits rising and constant famines making it nearly impossible to grow any food. This photograph was taken by Kevin Carter when the country was going through such a devastating crisis. ... ...rt/eadptxt.html> CY Leow’s Photoblog, â€Å"Photog’s Trauma.† Screenshots†¦:Photog’s Trauma 29 Jan. 2004. CY Leow’s Photoblog. 22 Mar. 2004. Human Rights Watch. â€Å"Sudan.† Human Rights Watch. 22 Mar. 2004. < http://www.hrw.org/reports/1994/WR94/Africa-09.htm> Cate, Fred. â€Å"Through a glass darkly.† Harvard University Asia Center 26 Aug. 1999. Harvard University Asia Center. 22 Mar. 2004. < http://www.fas.harvard.edu/~asiactr/archive/fs_cate2.htm> Hawthorne, Peter. â€Å"The Bang-Bang Club risked — and some lost — their lives to capture defining images of human tragedy.† TIME Europe | Books : Moments in Time 9 Oct. 2000. TIME Magazine. 22 Mar. 2004. < http://www.time.com/time/europe/magazine/2000/1009/bang.html> Carter, Kevin. Mar 1993.

American Slavery Essay -- Slavery in the United States

Enormous changes swept through nearly every facet of American society in the years between the American Revolution and the Civil War, and the institution of slavery was no exception to this rule. Prior to the Revolution, slavery existed in every American colony. The growing population of settlers was founded on and maintained by notions of inequality, in which indentured servants and slaves provided the necessary manpower for the development of a largely agricultural economy and the settlement of an ever-diminishing frontier. First- and second generation whites began to equate race and servitude as white indentured servitude waned and black slaves came to represent the primary source of forced labor in the Americas. In the seventeenth and eighteenth centuries, many whites and blacks negotiated the terms of slavery for the first time – new slaveholders sought to define the status of slaves and to create a viable workforce out of individuals unfamiliar with the language, land, or expectations of their keepers; new slaves, still intimately tied to their native languages and cultures, struggled to comprehend the new status forced on them in a strange land. As each group viewed the other as hostile strangers, dehumanization and brutality were commonly employed by new masters to conform African behavior to their expectations and needs. After the American Revolution, slavery underwent significant transformations in concert with larger changes sweeping the political, economic, and religious structure of the nation. The spirit of liberty in which the revolution was fought gave pause to whites who had begun to take the status of bondsmen for granted and elicited different responses in the North and South. Gradual emancipation in ... ... different from that of the colonial years – it was a distinctly Southern institution, grounded in the accepted tradition of generations past, bringing masters and slaves into closer contact, and eliciting radical opposition for the first time in the North. In other ways, antebellum slavery was a product of its earlier embodiment, shaped and transformed by the political, economic, and religious revolutions of the interwar years, just as the rest of society was. By 1861, an even greater revolution would be necessary to form a society free from its yoke. Works Consulted Douglas, Frederick. Narrative of the Life of an American Slave, Written by Himself. New York: Signet, 1968. Ginzberg, Lori D. Women in Antebellum Reform. Wheeling, IL: Harlan Davidson, Inc., 2000. Kolchin, Peter. American Slavery, 1619-1877. New York: Hill and Wang, 2003. American Slavery Essay -- Slavery in the United States Enormous changes swept through nearly every facet of American society in the years between the American Revolution and the Civil War, and the institution of slavery was no exception to this rule. Prior to the Revolution, slavery existed in every American colony. The growing population of settlers was founded on and maintained by notions of inequality, in which indentured servants and slaves provided the necessary manpower for the development of a largely agricultural economy and the settlement of an ever-diminishing frontier. First- and second generation whites began to equate race and servitude as white indentured servitude waned and black slaves came to represent the primary source of forced labor in the Americas. In the seventeenth and eighteenth centuries, many whites and blacks negotiated the terms of slavery for the first time – new slaveholders sought to define the status of slaves and to create a viable workforce out of individuals unfamiliar with the language, land, or expectations of their keepers; new slaves, still intimately tied to their native languages and cultures, struggled to comprehend the new status forced on them in a strange land. As each group viewed the other as hostile strangers, dehumanization and brutality were commonly employed by new masters to conform African behavior to their expectations and needs. After the American Revolution, slavery underwent significant transformations in concert with larger changes sweeping the political, economic, and religious structure of the nation. The spirit of liberty in which the revolution was fought gave pause to whites who had begun to take the status of bondsmen for granted and elicited different responses in the North and South. Gradual emancipation in ... ... different from that of the colonial years – it was a distinctly Southern institution, grounded in the accepted tradition of generations past, bringing masters and slaves into closer contact, and eliciting radical opposition for the first time in the North. In other ways, antebellum slavery was a product of its earlier embodiment, shaped and transformed by the political, economic, and religious revolutions of the interwar years, just as the rest of society was. By 1861, an even greater revolution would be necessary to form a society free from its yoke. Works Consulted Douglas, Frederick. Narrative of the Life of an American Slave, Written by Himself. New York: Signet, 1968. Ginzberg, Lori D. Women in Antebellum Reform. Wheeling, IL: Harlan Davidson, Inc., 2000. Kolchin, Peter. American Slavery, 1619-1877. New York: Hill and Wang, 2003.

Laissez-fair Economics :: essays research papers

The United States of America generally operates under an economic policy known as laissez fair (let people do as they choose) economics. This type of economic system allows nearly no government intervention beyond the minimum necessary to allow the free enterprise system to operate according to its own laws. Laissez fair holds the traditional American belief in individual rights and responsibilities that has led to the creation of the wealthiest nation in the history of the planet. We know this type of economic policy works because our country has prospered for so many years under its format. One portion of laissez fair economics that focuses on individual rights and responsibilities without government intervention pertains to owning a private business. The right for anyone to own and operate a private business in our country is the central idea to letting the people create their own wealth. New and upstart businesses have a chance to be successful because there is always another place in the market for new and innovative products. If you want to get rich you have to be inventive, produce a product that people can afford, and be better at serving customers to earn more capital. This all revolves around the individual and their responsibilities to make a better product to get ahead because if they relax someone else will swoop up their business and their money. People work harder, longer, and better if they are working for themselves or a private business rather than a communist government. Although the belief in individual rights and responsibilities is important there must be some kind of government intervention. The government helps regulate bad companies selling third rate products and helps protect the consumer from buying these products. The government also intervenes if a company has an unfair monopoly over the entire market to help promote smaller businesses to enter the market and have a chance to produce revenue. We also know that if there is total government control the wealth of the individual suffers. Some of the poorest countries in the world rely on a Socialist government and lack economic growth and wealth.

The BCS system versus the playoff system

The NCAA division 1-A football is different from the rest of the sports in that it uses the BCS system to determine its champions instead of the normal playoff system. The BCS includes a polling system to determine the two best teams in the country, who then play against each other at a bowl game and the team that wins becomes the overall national champion. It has been said to be a very complicated formula and less preferred than the play off system.Supporters of the adoption of a playoff system in the ongoing debate argue that the BCS system is making the football fans to miss the high level of excitement that is normally there in other tournaments. Others say that the true champion can only be determined in the field, so the BCS system should be denounced. This is a well put phrase, in that out of the possible 28 games, only one game counts. If a play off system was adopted, then the fans would have 16 team playoff matches to watch, which is obviously much more exciting compared to watching just one determining game.(Bruce Varnadore, Will College football ever have a playoff? ) The BCS system was modified in 2004 and some champion determinants such as the records set by the team, how strong their schedule is and numbers of their wins were eliminated. The new system then included polling, where the coaches and the Associated Press writers were required to vote in order to determine the champions. This means that the voter’s influence on who the champions should be in the current system is two-thirds, compared to that of the old system which was only a quarter, which makes the situation even worse than before.(James Alder, About. com). The National Council of Athletic Association should adopt the playoff instead of the BCS system that is still in use. It does not seem to understand that the best and most legitimate manner that a champion can be crowned is through establishing a playoff system. They may say that the BCS is a far much better way to look fo r a champion among American colleges, but the truth of the matter is that it is not. I believe that a champion should defend his title at the pitch through the action he shows, not by being voted in.This would not only create a lot of excitement for the fans, but it would also give more meaning and gusto to the beginning of the year. Arguments for the playoff. The playoff system would generate as much money as the BSC system. The estimated cash in flows are estimated to be between three to four hundred million dollars, and if this money was distributed fairly among all division 1-A schools, then each school could get approximately 2. 5 million dollars every season. (Bruce Varnadore, will college football ever have a playoff?) Deserving teams that have good players and who’ve got game are denied the chance to be in the competition for the national championship title. Such teams as the BYU, a non conference team, are not given an equal chance and are therefore left out. This is not only a waste of talent, but is also shows unfairness. The playoff system would establish who the champion is through a one on one competition among all the teams. This is the much preferred bowl among many football fans. A recent opinion poll showed that most people prefer the playoff system than the BSC system.The results were such that 82 percent of the respondents would love to see a change in the current bowl games system, BSC to a playoff. The playoff system has also been favored because it would at least minimize the doubts concerning who the national champions should be even if it would not completely eliminate them. The play off system would work out just as fine as it does in the other season's games. Those in favor of the BSC system have said that the playoff would take a longer season and student players would not have enough time to concentrate on their academic work.However, this is not true because the division 1-AA applies a 16 team playoff system, and most times finishes ten days to the New Year, much earlier than the division 1-A games. It would also be much easier to implement the aforementioned system just as the NCAA implemented the BSC system. Arguments against the BSC system. Firstly, the basis on which a national champion is selected is unfair because it is based on statistics of people’s preference and personal opinion instead on the performance in the pitch.Secondly, there have always been controversies on who the real winner should have been had the game not been judged on the polls, but on action performance. Thirdly, just a single off game can cause the team to be eliminated from the championship contention, and finally, the minor non-BSC conference teams are often disadvantaged because they never get the chance to contend at the championship games. These are just but a few of the many shortcomings of the BSC system that make the fans of the game wonder why the NCAA won’t just adopt the playoff system.(James Alder , About. com). I think its time that the NCAA woke up, realize that this is the 21st century and bring a lot more excitement to the field. The empty seats at many of the bowl games should be enough indicators to them. Moreover, the idea of â€Å"preserving the culture and the integrity of bowl games† has been labeled as a lame excuse to avoid implementing the playoff system. They need to know that football fans deserve the kind of action there used to be just a few years ago, from Rose, Sugar and Gator to the big games at Orange bowl.(Gilbert Don, College bowls on road to nowhere. ) Works Cited 1) Alder. J. BCS vs. Playoff System, 1/5/2006. About. com, Retrieved 1/15/2009 http://football. about. com/od/bowlchampionship/i/bcsvsplayoffs. htm 2) Gilbert Don, College bowls on road to nowhere, January 4th 2009, HOF blog, Retrieved 1/16/2009: http://blog. hofmag. com/2009/01/04/college-bowls-on-road-to-nowhere/ 3) Varnadore Bruce, will college football ever have a playoff? 2003, Co llege football, Retrieved 1/16/2009: http://iml. jou. ufl. edu/projects/Spring03/Varnadore/index. htm

New Product Launch Marketing Plan Essay

Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights with spot detection would be great for the consumer as well as the company sales. Through past research by Audis team we have found that several accidents within the United stated States occurred due to poor head lights or blinding head lights. Though Audis current venture is geared towards consumer’s with families who travel at least 100 miles a week, their game plan is to incorporate this light into all vehicles. We will address the areas of target population, product position against the competitions, as well as each stage of the product life cycle and our expansion of product offerings. Audi focuses on people (Idea Connection, 2014). This new innovation of LED head lights will do just that; focus on people. Audi will utilize the family and let them be the guide behind the quality and performance of this new offering (Idea Connection, 2014). Target market profile At Audi, we came up with this new headlight technology that is designed to make night driving safer. The target market for our product is composed of couples with children under the age of 15. Among these families, the focus will be on those who drive SUVs’, Minivans and Sedans. The target audience will be based around those parents who drive their kids to extracurricular activities like piano lessons or soccer, and who live either deep in the  country or outside of the city. One submarket will be those who live within the city and like to travel outside the city. These headlights are best suited for people who drive over 100 miles a day. In terms of income, we will target individuals with a college degree who make more than one hundred thousand dollars per year. Our product will also aim at corporations who offer company vehicle for their senior executives. Key buying behaviors Three factors influence consumers buying behaviors, those factors are cultural, social and personal (Kotler & Keller, 2012). In terms of culture, individuals during the course of their life will be influenced by family, friends, neighbors, and others. Our consumers are individuals whose family members are accustomed to luxury cars, preferably Audis’. Cultural factors influencing buying behavior in terms of culture are also social classes. Our consumers will be individuals belonging to the upper class of society. For these individuals owning a luxury car with the latest technology is a statement. On the social level of consumers buying behaviors, our target market will be influenced by factors such as reference groups, family, and social roles and statuses (Kotler & Keller, 2012). Our consumers will be influenced by family members, for instance a mother will most likely want her children to ride safely in a minivan, or SUV. A businessman will buy an Audi sedan because it is a luxury car and it tell others what social class he belongs to. Our target consumers are influenced by membership groups. One example is an individual who buys a luxury car to blend in with others in hos social circle who also own luxury cars. â€Å"Personal characteristics that influence a buyer’s decision include age and stage in the life cycle, occupation and economic circumstances, personality and self- concept, and lifestyle and values.† (Kotler &Keller, 2012, p.155). Our consumers will be men and women, 30 years old or older. The target customers are also educated and very thoughtful as they carefully weigh the benefits of purchasing such a product (Rao, 2014). We believe that as mothers and wives, our consumers will be focused on safety. There have been a lot of plane crashes lately, because of that more and more people decide to drive instead of fly. Corporations will be concerned with profit. Corporations will see great benefit in Audi as it relates to the new LED head lights. The thought of safety will both save the company money, attract eager and loyal employees,  as well as give a strong impression on both competitors and new clients. Decision motivators for consumer/organizational target markets The primary decision motivators for buying the new headlights on the Audi car are the enhanced safety features of the product. Since the primary feature of the new headlights leads to secure driving, it will appeal to almost all consumers. On the other hand, the organizational target markets will entail the demographics of the urban areas. Geographic target markets will target the individuals who live in the urban areas that have developed infrastructures (Novak, De Leeuw & MacEvoy, 2011). Product life-cycle (PLC) LED headlights continue to develop short and long-term strategies in the product life-cycle. The first of four stages is the introduction into the market; customer-value hierarchy is vital during the introduction stage, which identifies the core benefit of the product and creates a detailed description of the basic product. The augmented product value stage must surpass the customer yearning for safety and technology. In addition, marketers will incorporate future potential product growth. The product design can be incorporated into any Audi vehicle during the manufacturing process. The LED headlight will be an upgrade option, and pricing will be slightly higher than Audis without the LED headlight. A strong customer-value hierarchy strategy will enhance product promotion, and the place to launch the LED headlight will be a joint effort with Audi Automotive. During the initial growth phase, pricing will remain slightly higher than Audis without the LED headlight. Based on the lesson learned during the introduction of the LED headlight, the customer-value hierarchy strategy will adjust to meet customer expectations. Product promotion will continue to expand into new markets. The maturity phase begins when the LED headlight implementation reaches market equilibrium; pricing will remain the same during this phase. If the product continues to exceed customer-value hierarchy strategy, the product promotion will continue with the addition of customer and law enforcement reviews. Research and development continues to improve the LED headlight technology. The decline phase begins when market followers enter the market; pricing will then be slightly reduced in an attempt to slow the rate of decline. Product promotion will then be redirected to the new and improved LED headlight. Promotions and places to  launch the new product will be nationwide rather than regional launches during the introduction phase. Product mix A Product Mix is referred to as â€Å"the complete range of products produced by a company.† (http://businesscasestudies.co.u). That being said, Audi plans to unleash its new LED headlights in all of its product lines, which will appeal to the varying types of drivers who have a plethora of different needs and wants in a luxury vehicle. Audi produces a multitude of options for consumers to choose from. These products include 13 sedan options that range from $29,900 to $137,900, six SUV/Crossover/Wagon options that span from $32,500-$51,900, six Coupe options ranging from $40,000-$115,900, and seven Convertible options that span from $35,600-$129,400. (http://www.audiusa.com). With 32 available products that can be altered to match the driver’s particular style, the LED headlight is poised to grant the ultimate driving experience. â€Å"Audi revolutionized vehicle lighting with the first full-LED headlamps in 2008.† (http://www.audileds.com). Audi responded to the automobile industry’s need to change how vehicle headlights affect road conditions for all drivers. Audi continues to enhance its LED design, which is sure to darken its competitors’ vision of the future of automobile driving experience and further differentiating itself by not only enhancing driving conditions, but will be made available in a variety of options. â€Å"Only one square millimeter in size and offered on every vehicle in the lineup, LEDs have opened up an array of styling opportunities for Audi designers.† (http://www.audileds.com). Audi adds that â€Å"these little marvels can be combined to create infinite shapes and arrangements, giving each vehicle a look that’s distinct yet unmistakably Audi.† (http://www.audileds.com). Positioning statement â€Å"For you that spend hours behind the wheel, Audi is one in its luxury class that provides not just the looks of a high end vehicle but the safest lighting for safe traveling. Unlike traditional vehicles Audi provides a combination of class, luxury, and the safest selection to keep you and loved ones safe†. Audi is not only committed to provide its consumers with top  notch service but it has also taken measures to separate itself from the competition. Audi is improving all of its vehicles by providing â€Å"LED lighting† on all its vehicles as part of its standard package. Audi’s positioning statement carries words such as â€Å"luxury, safe, traveling, family† which will always come to mind for those searching for a vehicle to purchase. Audi’s statement is targeting families, those that travel a lot, those that enjoy the luxury of a vehicle but at the same time want to keep themselves and loved ones safe. The consumers spoke and Audi listened. Their position statement is meaningful, important, and convincing to its customers, not just to the company. The Audi brand will deliver on this promise and continue to earn the trust and respect from consumers. References Anonymous. Staying ahead by meeting changing consumer needs. Business Case Studies: A Heinz case study. Retrieved August 2, 2014 from http://businesscasestudies.co.uk/heinz /staying-ahead-by-meeting-changing-consumer-needs/the-product-mix.html#axzz39FCRkOTR Defeat Darkness. LED technology:The vision of LED;View the LED experience. Retrieved August 2, 2014 from http://www.audileds.com/ Idea connection (2014). Audi looks to the future of car production. http://www.ideaconnection.com/open-innovation-success/Audi-Looks-to-the-Future-of-Car-Production-00392.html Retrieved August 1, 2014 Kotler, P., & Keller, K. (2012). Marketing Management (14th Ed.). Upper Saddle River, NJ: Prentice Hall. Models. Retrieved August 2, 2014 from http://www.audiusa.com/models# Novak, T. P., DeLeeuw, J., & MacEvoy, B. (2011). Richness curves for evaluating market segmentation. Department of Statistics, UCLA.