Digital Natives and Social Media

Abstract  emma  Conference  2013   Bournemouth  University Digital  Natives  and  Social  Media An Empirical Study about the Importance of Social Media and its Impact on   Media Communication Author(s)   Prof. Dr. Mike Friedrichsen Stuttgart Media University Media Business and Media Economics [email  protected]? stuttgart. de (email for correspondence! ) Prof. Dr. Wolfgang Muhl? Benninghaus Humboldt University Berlin Department CulturalAn Empirical Study about the Importance of Social Media and itsImpact on Media Communication Keywords:   Digital Natives, Social Media, Social Networking, Media Communication, Flow of Information, Use of Social Media Digital Natives are the generation born during or after the general introduction of digital technology. While individuals from elder generations recall organizing, planning and interacting withone another without mobile devices, computers or the Internet, Digital Natives have been using these technologies since th eir early years.They  are  the  same,  but   different  to  previous  generations. Digital   Natives   have   an   inherent   understanding   of   digital   technologies,   as   they’ve   been   integrated  into  their  lives  since  early  childhood. They  are  part  of  a  tech? savvy  generation  at   the   forefront   of   technological   progress   and   want   to   be   connected   when   they   wish,   from   anywhere. Now  graduated  from  secondary  education,  the  first  generation  of  Digital  Natives   is  entering  the  working  world  Ã¢â‚¬â€œÃ‚  and  transforming  it  at  a  fast  pace. Technology   has   been   integrated   into   the   lives   of   Digital   Natives

Working Effectively Within the Community Sector

-*-++++++++++++++++++++++++++++++++++++++++++++++ What you have to do Choose a Community Services organisation and research the current issues influencing service delivery by answering the questions below based on your research. The organisation should belong to one of the following sectors: ? Home and community care ? Disability services, or ? Aged care Tip: Refer to the Assessment Tips document on the OLS under Assessment Information (you will locate this next to where you downloaded this assignment) Please reference your work.Referencing guides are available on the OLS under Assessment Guidelines. Task A –The Community Services Industry (CSI) Questions Name a Community Service organisation that you wish to research. Brightwater is the organisation chosen for this assignment. Brightwater belong to the private sector providing a diverse range of services, including; community care for older people, both at- home and residential, respite care, rehabilitation services, mobility equipment, transitional care and care for people with disabilities from 18 to 65yrs.Additionally, Brightwater are a part of Brightwater group who also provides services to larger corporations including mining companies, with whom they offer cleaning, linen and catering services. The Target Group: a. Describe the characteristics of this sector’s target group (50 words). The target group will be the frail elderly who are living in residential care. Residential care is a service provided to people in need of supervision and care in a variety of areas including meals, mobility assistance, transport, support with everyday living, medication assistance and management, rehabilitation and social activities.Their ages range from 70 to over a hundred years old. Identify the current needs of this sector’s target group (50 words). Current needs include ongoing need to access and equity, correct staffing numbers with appropriate training inclusive of ongoing work improvement train ing and assessing. Keeping informed on current legislation and policy so as to apply for possible funding as well as take action aligned with policies thus enabling long term benifits. . Outline any changing needs of this target group (50 words). You are required to research changing needs of your target group with examples eg funding, staffing, meals, transport. d. Identify examples of how your selected organisation meets the current needs of the target group. What are the Roles and Functions of your Organisation? The roles and functions of Brightwater cover a complex array of tasks involved in caring for elderly residents.Caring for the elderly involves coordinating staff management, medication and nursing management, volunteer management, traineeships and education, food and meal preparation, continuous monitoring of residents nutritional needs and ability to feed themselves or help required, correct documentation procedures, assistance with mobility, promoting services in which improve quality of life, independence, health and wellbeing (Aged Care in Australia 2012). 5. Access and Equity: a. Describe what principles access and equity cover. 1.Tafe NWS, Aged Care In Australia states that access and equity are â€Å"important parts of a social justice strategy that attempts to help disadvantaged groups gain equal opportunities by devising special services to improve accessibility†. Subsequently, people have easier access to previously hard to obtain items, or, situations are made easier for them. Examples include, ramps into buildings or places and posters in languages other than English (Aged Care In Australia 2012) or a job advertisement will welcome disabled people, aboriginals or women to apply.Furthermore, access and equity principles rest on the foundation of all people being equal, no matter their nationality, religion, appearance, sex, sexual preference etc are equally entitled to accessing education, services, housing etc. b. Identify example s of how your selected organisation demonstrates access and equity. Brightwater has posters in languages other than English, promoting services such as the mobile library times and emergency fire procedures.Additionally, access ramps are available at all convenient locations. Furthermore, Brightwater adheres to standards set by legislation and their organisations procedures in relation to cultural awareness, sharing information, occupational health and safety 6. Improving Work Practices: A) Describe ways that an organisation can improve work practices. Improving work practices is often a requirement as a part of government funding processes (Aged Care in Australia 2012) and quality improvement is another term for this process.Quality improvement is an evaluative process undertaken with particular focus on accreditation or other general guidelines, to improve work performance along a range of criteria with the goal being to provide services of high standards, assess workers and proce dures against industry standards, and maintain principles of continuous improvement (Aged Care in Australia 2012). An organisation can improve work practices through evaluation; observation, statistical analysis, interviews, focus groups, surveys, report writing and questionaries can help with this process (CHCCS411a; Reader LO 10138).Examples include, organisations complying with legislation, regular staff meetings focussing on goals, outcomes and progress, continuous hazard checks, equipment checks, reporting and acting on ideas for improvement, complying with safety procedures etc. B) Identify examples of how your selected organisation strives to improve work practices. An example of Brightwaters improved practice strategies include, weekly case studies on residents.Staff are rostered each week to write and read their case study during the handover meeting at the end of shift and a discussion is then held focussing on progress and reassessment. Another opportunity for a. Name at least four legislative Acts that this service must adhere to for this particular service. 1. Aged care act (1997) 2. Anti-discrimination Act 1997 (NSW) 3. Occupational Health and Safety Act 2000 (NSW) 4. Industrial Relations Act 1996 (NSW) Task B -Self-reflection Questions 7. Why is it important to reflect on your own work practices?It is important for workers to reflect on their own work practices in order to achieve their full potential. Reader LO 10139 (2009) states † all workers need to evaluate themselves and think about possible changes in their work performance if they want to be effective workers and stay enthusiastic about their work. Furthermore, to be an effective worker consists of cultivating a learning culture which includes; reflection, ongoing evaluation, openness to change, openness to diversity and continuous improvement. . Under the following headings, provide examples of ways that you could get feedback and monitor your own work performance. Formal methods: request formal feedback/ assessment/ performance appraisal from your supervisor or work colleagues (reader LO10139 2009). For example if there is a particularly challenging area the worker has been dealing with, then this might be a good area to request feedback on. Informal methods: request feedback on your work performance from work colleagues and/or supervisor. 9.Under the following headings, provide examples of various work practices from the Community Services Industry that you could reflect on. : all organisations have a range of skills an knowledge essential for staff to develop and maintain ( cert IV in disabilities: reader LO 10139 ). Knowledge: Through intellectually aquiring knowledge or through experience, knowing your organisations work policies and procedures is an important job requirement. For example, being able to recall the procedure for a fire drill.Skills: applying in the work place the work policies and procedures. For example, knowing that two people are requ ired when lifting an aged care resident or having first aid knowledge in case of an emergency are important skills to have. Attitudes: understanding how your personal attitude and values effects can impact on work will give you the opportunity to review and change outdated ideas. For example a person may believe Chinese are evil due to wartime stories and treat all Asians with a negative attitude.Then they may work with an Asian girl and realize this isn't true. Consequently a review on our attitudes can alert us to old ideas which may lead to a poor work performance. 10. From your responses to question 9: Identify and discuss an area where you would like professional development. First Aid is a skill I would like personally to have as its valued in the caring industry. Find a professional development opportunity which addresses this area that you would like professional 11. From your responses to question 10: development in. . Name the professional organisation that offers the prof essional development opportunity. â€Å"Training Course Experts† b. Title of the workshop/course or development that is offered. Senior First Aid Course c. Costs of the training. $130 d. Details of the workshop including the dates, location, hours, delivery method. Thursday 21st March 2013 Suite 5, 3 Aberdeen street, Northbridge WA 6003 8. 30am – 4. 30pm Delivery method includes external delivery of the theory and 1 day classroom practical.

'Hegel argues that the history of civilizations is the history of Essay

'Hegel argues that the history of civilizations is the history of Reason and rationality permeating mankind' To what extent is h - Essay Example Using Horkheimer and Adorno, it will be argued that human nature cannot be completely subjected, and second, that the elimination of superstition has also brought about the subjugation of nature in general. Therefore, there is a progress of reason, but some important limitations too so it cannot be maintained to have completely permeated humankind. For Hegel, history is the succession of stages of consciousness, and these stages of consciousness culminate in a notion which might be said to be a universality of reason or a notion reflecting wide-scale enlightenment.[Hegel, 1952: 216]. To realize universal reason, is to understand history, and to have therefore, self-understanding. Hegel addresses the nature of history at the end of the Philosophy of Right. Concerning these stages, Hegel identifies ‘four’ main periods. These are the ‘Oriental realm’, ‘the Greek Realm’, ‘the Roman realm’, and finally the ‘Germanic realm’ [ Hegel, 1995: 220-223]. Of the first realm, he states that they are both indicative of "natural† and ‘patriarchal’ communities. Further, he identifies these as forms of consciousness where pantheistic views of nature dominate all forms of explanations, and indeed, where history itself is poetry [Hegel, 1952: 222]. While the Greeks eliminate many of the limitations of the irrational that preceded them, they still had â€Å"slavery† which he suggests that as being a â€Å"compromise† of â€Å"freedom†. Slaves, for example, are like Oedipus before he discovered his own identity. In other words, if history is about memory or recollection, and it is about self consciousness or self awareness, then, in this regard we can understand how a society with slaves cannot be a society with universal reason. Slaves are denied the possibility of real self understanding, but by virtue of being enslaved. Reason is essential to freedom [Gallagher, 1997: 128]. The second last stage is the Roman realm which like the Greeks is a divided society. First, he argues that there is equality and private rights, however, the nature of the relations among individuals is both formal and abstract [Hegel, 1952: 221-2]. A division persists between the classes, however, the division in the Roman realm is between those who follow there intuition or senses (superstition), and those who use ‘reason’ and self-understanding as a guiding principle. [Hegel, 1952: 221]. In this sense, Rome had an educated elite, but an un-educated and â€Å"superstitious† majority. In the ‘Germanic realm’, reason is reconciled with irrationality. This occurs in a two-fold sense, according to Hegel. First, those who follow passion, belief, sensation or the ‘law of the heart’, become elevated toward the ‘head’, so to speak. Second, ‘reason’ which had been ‘abstracted’ from the senses becomes embodied in this world. There exists a mutual recognition in each others rational capacities, and this mutual recognition entails that ‘universality’ is no longer abstract, but rather, manifest in a community of rational individuals [Pinkard, 2002: 160]. For Horkheimer and Adorno, the progress of reason is also viewed as a product of the Enlightenment, however, the progress is viewed as a means of subjugation rather than emancipation. While the progress of history promises the emancipation of people through enlightenment and reason,

Issues Related to GMOs Consumption Essay Example | Topics and Well Written Essays - 1500 words

Issues Related to GMOs Consumption - Essay Example The information regarding the safety of use of GM food is present in abundance. There are various publications, blog posts, journals articles and reports that shed a light on the subject. Naturally, the opinions are split in half with supporters and opponents of genetic engineering presenting their arguments and claiming their superiority. Presented below are the references for both sides of the debate. Pro-GMO sources. The Genetically Modified Foods: Harmful or Helpful? by Debora Whitman is the general and detailed overview of the current state of affairs regarding genetic engineering of foods and general reaction to it. The author presumes that genetically modified crops may represent the most robust solutions to the current food crisis. Yet, it will pose numerous challenges both scientific and ethical when developing a proper systematic approach to GMO in food. The main benefits and goals of genetic modification of crops are mentioned as well allowing the reader to develop a bette r understanding of a broader scope of the event. Whitman concludes that genetically modified foods do represent a solution to many problems and that their safety should be evaluated in each case and not by the merits of general assumptions.   The report The Safety of Genetically Modified Foods Produced through Biotechnology delivered by the Society of Toxicology and published in the Toxicological Science journal gradually explains academic standards and procedures used to examine genetically modified foods.

Voting Systems in the United Kingdom Essay Example | Topics and Well Written Essays - 2000 words

Voting Systems in the United Kingdom - Essay Example According to this kind of voting system, the candidate who will gather either the majority or plurality of voters will ultimately win the election. The main object of this voting system is to represent the majority or plurality of voters in a particular district, locality or state.  This system can be further divided into four different types which separate the plurality and majority system of voting. The first two are commonly used plurality system of voting, while the other two are majority systems.1. Single-member district plurality voting.2. At-large voting.3. Two-round runoff voting.4. Instant runoff voting.Proportional Representation SystemAfter plurality/majority system proportional representation system is the most used voting system. This voting system seems to be the competitor of plurality/majority voting system as this system is receiving popularity and persistently being used in most of the European countries.Proportional representation system provides more accurate re presentation of parties. The basic approach of proportional representation system is to represent or show multimember district instead of a single-member district. The number of seats declared to be won by a particular party in an election is proportional to a number of votes given to that party by the voters.  Ã‚  Electoral system designers divided the proportional representation system into three basic kinds in order to achieve more accurate proportionate results of the voting.

Review Term Paper Example | Topics and Well Written Essays - 1250 words

Review - Term Paper Example Last year the sport super bowl in the US had over 108 million viewers and the recent controversial use of $4 million on a commercial by a firm was making headings and any advertising firm would promise that such a figure would improve the brands image (Evans & Gerard 39). The sport super bowl has have a great media coverage and the same translates to the air play its gets plus the viewers it has. Research has shown that more that 30% of the viewers are interested in the commercials between the airplay of the sport than the sport itself. Commercials have become like part of the game rather than the norms considered as an interruption. The idea about using expensive advertisements and marketing techniques is a gamble because one can not be assured if the information will arrived to the intended destination who is the target customer but the gamble has one heavy side than the other. Advertisment has emerged as an important activity in marketing in the modern age of large scale production and serve competition in the market. Expensive marketing can be a great tool to ken turkey fried chicken brand and It performs the following functions: - Sales promotion: It boosts the sale of goods and services through creating awareness on the existence of the goods in the market and persuading the people to buy them. A good advertising strategy helps in securing new consumers in both the national and world markets. For instance in the clothing industry, a firm can purely base its marketing technique on the use of the internet and it can use video advert that are brokered by various marketing companies. Introduction of new product: It helps in bringing of new products in the market. Ken turkey fried chicken can register the availability of its new products in the market to the public through advertisement. A new firm cant make a

Manhattan Bagel Essay Example | Topics and Well Written Essays - 750 words

Manhattan Bagel - Essay Example Since its inception, the association now has over 1000 franchise members, as well as 350 suppliers and 7000 franchisee members. Manhattan Bagel Franchise Manhattan Bagel always brings fame to the customer's desires for each varied sensation in flavour. It also creates a very uniquely attractive place featuring traditional as well as modern selections for their meals. The company is about authentic food for the real people, this serves in a way suggesting that each customer is a treasured neighbour. The companies’ authentic food includes, the award winning bake bagels and boil, and also goes right in to our appetizing and freshly baked food. The success of Manhattan stores depends on various factors, this includes availability of the suitable stores sites and securing of lease terms for new locations, also, should consider the company’s ability to obtain or acquire construction and also other necessary permits in timely manner, moreover, ability to meet schedules set for construction, the financial and capabilities of company’s main franchisees, lastly the company should have business and general economy conditions (Grumet). Its success partially depends on the ability it has to attract, contract and retain suitable franchisees and their abilities to open and also operate each of the stores successfully. To spice it all, Manhattan business may be subjected to changes in the products tastes to maintain consumers, local and regional economic conditions, national, type and the trends in demography, location and number of the businesses competing. The competition is always increasing in Bagel industry significantly with the increasing number of regional, local and national stores competition for locations of stores and franchisees, as well as their customers. The services offered by the company are standardized and maintained by the authorities’ regular checks (Grumet). It understands and also acknowledges that each and every detail or in formation that is valid to the company is given attention. Through this, the company maintains high standards in its operations and product demands are in that case increased, sold all over the markets by their stores while the reputation and goodwill is protected. Manhattan Bagel Strengths Manhattan Bagel strengths are seen in the company’s brand which exists with franchisee field support structure. It began at its inception and thereafter polished and honed ever since. The other strength of Manhattan Bagel is the senior positions in the management are filled with the veterans from the company thus bringing a very strong background operating the business. The leadership in the company is also very skilful and experienced in all supporting departments. Moreover, the program in the company extends the daily operations in individual store, from the right manuals supply to topical training thorough field support. Additionally, while the company strive to uphold the standards of their stated brands, it also works with franchisees on a consultative base through the Franchise Consultant network to help it improve by moving the brand forward. The company also has in-house culinary department ranking with the best in industry (Grumet). The culinary researchers in the company and seasonal chefs are considered to be constant quest for the future of the Manhattan. Through this, the company franchisees showcased and the cutting edge culinary prospered in the markets. Manhattans Bagel weaknesses Though many companies have gone into